Casino is an exciting place where people come to gamble and let loose. The decor is usually flashy and extravagant, with music that is upbeat and energetic. Casinos offer a variety of games to suit all skill levels, and there is always the possibility that luck will strike. From the high stakes poker rooms to the simpler slots and roulette, there is something for everyone to enjoy. Casinos also offer a variety of food and drinks to keep visitors refreshed and satisfied.

In the United States alone, about 51 million people visited casinos in 2002. That number does not include the countless visitors to illegal pai gow parlors and other unauthorized gambling establishments in cities across the country. The figures also do not account for visitors to Las Vegas, Atlantic City, Macau, and other major gaming centers that draw crowds from around the world.

While demographics are useful in determining potential market segments, they do not provide full insight into the emotions and motivations of casino patrons. A group of women at a casino, for example, may not only be in their late 20s or early 30s but could also be on business travel and in town for a convention, or they could be celebrating a bachelorette party.

Regardless of the reasons they visit a casino, patrons share one common trait – they all have fun! With the lights blaring and coins clinking, there is an infectious energy that permeates the casino. While there might be a tutting here and there when things don’t go their way, it is not long before the good vibes take over again.