What is Driving Change in the Casino Industry?
Casino is a large facility that houses gambling games of chance and has other entertainment options like restaurants, stage shows and free drinks. Casinos are known for their flashy decor, upbeat music and energetic atmosphere where people mingle and try their luck at various games of chance from poker to roulette. Some casinos focus more on the experience of playing with other people in a social setting while others are simply about getting that rush from betting and winning.
Gambling has been around in some form or another for thousands of years. The precise origin is unknown but we know that it was common in most societies until modern times. In the United States, commercialized gambling began in Las Vegas and other locations in Nevada in the 1940s.
In recent decades, casinos have become increasingly upscale with elaborate amenities and high-tech surveillance systems. These sophisticated “eyes-in-the-sky” allow security personnel to monitor every table, window and doorway. Electronic monitoring allows casino workers to discover statistical deviations quickly and alert patrons before the issue escalates.
Casinos are also incorporating virtual reality and e-sports as part of their gaming offerings. While these trends are not likely to replace traditional gaming, they offer an opportunity to reach new audiences and provide a different type of experience. By understanding what is driving change in the industry, casino managers can adjust their marketing strategies to remain competitive. Staying on top of these events and technology changes is important to attract millennials who are entering the workforce and reshaping entertainment preferences.