From the flashy chandeliers and statues of the Bellagio to the crowded pai gow tables in New York’s Chinatown, casinos are a fascinating place to let your hair down. The lights, music and sounds of coins clinking slot machines create an intoxicating energy that can make even the most jaded individual take a step back and marvel at the spectacle.

Casinos can be more than just gambling establishments, as they usually feature a range of services and entertainment options. This includes top-notch hotels, spas, restaurants and live events. Moreover, they are often great venues for corporate events, weddings and group visits. As such, it’s important for marketers to consider how they can promote these services and facilities as part of their marketing strategy.

While the movie may lack some of the pizzazz of a film like Goodfellas, Scorsese’s Casino is nevertheless a classic gangster picture that captures the bleak world of illegal gambling in Sin City. From the opening sequence’s echoes of Goodfellas’ Copacabana to the brutal money counting room scene and its sound-designed popped eyeball, the movie presents the ruthless underbelly of organized crime in the gambling world.

As casinos continue to evolve into destinations that offer more than just games, it’s imperative for marketers to keep up with these trends. By embracing these tried and true casino marketing strategies, brands can improve discoverability and ultimately attract more visitors in the future. By targeting the right audience and promoting the unique features of their venue, casinos can move from middle-of-the-pack competitors to industry leaders.