If you’ve ever visited a casino, chances are you were greeted with flashing lights, the joyous sound of slot machines, and the smell of a delicious restaurant. The combination creates a manufactured euphoric experience that is designed to keep you gambling. But underneath it all, casinos are built on a bedrock of math engineered to slowly bleed you of your money.

You’ll notice that there are no clocks in casinos because the people running them want you to lose track of time. This way, you’ll continue to play your luck in a place where the staff doesn’t care about how long you’re there or what time it is.

There’s also a reason why casino floors are often designed to be labyrinthine. The goal is to make it as difficult for you to leave as possible. And when you do decide to make a run for it, the bathrooms are usually far away from the entrances. This forces you to walk past many more opportunities to press your luck.

Casino is one of Martin Scorsese’s most violent movies, but the director wasn’t using violence for style or shock value. The scene with the car bomb, De Niro’s tortured body, and Joe Pesci’s murder all happen because these are real events that happened to these characters’ real-life counterparts.

If you’re in the business of marketing a casino, you need to understand how these psychological tricks work and double down on them to improve your marketing results. This article explores some tried and true casino marketing strategies that will make your guests feel good about your brand and encourage them to gamble more.