Strategies Used by Casinos to Reinvent Vegas
Casino is a movie that’s not just about the gambling, but about Vegas history and how it changed. It lays bare the mafia’s past ties and shows how huge gambling corporations took over the desert city. It’s a fascinating look at how a city can reinvent itself.
To lure in players, casinos use a combination of sensory elements to create an artificial experience of blissful happiness. Dazzling lights, euphoric music, and the smell of delicious food all work together to entice gamblers to spend more time and money. Today, casinos even waft scented oils throughout their ventilation systems to make their visitors feel comfortable. This is known as conditioned response design and helps keep people engaged.
Another strategy used by casinos is to target specific demographics with messaging designed to influence their behavior. While Boomers and Gen X are more likely to play for longer periods, Millennials are looking to gamble less and spend more on other casino amenities like food and entertainment. Strategies to target Millennials include elevated entertainment and food offerings, digital components to floor games, and increasing mobile marketing.
Lastly, casinos also seek to earn group business and event bookings. To attract this audience, they need to market their facilities as perfect places for corporate retreats, weddings, family reunions, and other large events. To accomplish this, they must invest in high-quality events marketing materials and target them to event planners at the right times. This is achieved by using tools like Competitive Ads and Search Ads, which provide them with the exposure they need to attract this audience.